VIRGINIA S :: SCARF PRINTING ROBOT

AR + ROBOTICS + RFID GEO LOCATION @ EXHIBIT

Virginia Slims presented a new limited edition at the Buenos Aires Fashion Week and decided to give consumers a unique gift: scarfs printed with their path at the venue.

Attendees tracking was performed by storing geo-location data into personal ID cards gave at the booth to registered consumers. Each user created different custom paths by only approaching their contact-less RFID cards to several check point terminals located at different placed of the venue.

Back at the booth there was a robotic printer with a check out terminal converting the stored location data into the drawing to be printed over the scarf. While the robot is printing, users can see their picture virtually placed on top of the ink-header through the screens with Augmented Reality interface.

That AR 3D tracking was also used for gathering the physical position of the marker on the header and then digitally control the Arduino that sets the engines direction through an electro mechanic interface for handling the 60 Amp 12V DC power.