UNDER ARMOUR :: AUGMENTED REALITY APP

HOVR MACHINA IN-STORE EXPERIENCE

Consumers had the opportunity of finding out what's inside the new Under Armour HOVR Machina through our augmented reality app into the store

Augmented Reality

3D tracking detection of the shoe volume using AR Core

Physical Spaces

isle inside the store

Mobile

Samsung Galaxy S5e octa-core

instore

Under Armour @ Unicenter Shopping Mall, Argentina

Mobile App

Android #madeWithUnity