ROCHE XENICAL :: PHARMA M.O.A. GAME

VIRTUAL PILL INSIDE DIGESTIVE TRACT @ CONGRESS

The scene represents a 1st person 3D view of the product pill going through the digestive system.

Players use the real product to control the virtual pill with the goal of covering each lipase (green balls) for blocking the fat of the foods avoiding them to be divided by trygliceride (yellow) and being absorbed by the body.

Implementation took place at Xenical Orlistat booths during nutrition pharmaceutical exhibitions.