GUM :: DENTAL CARE GAMES @ PHARMA

M.O.A. GAMES CONTROLLED BY REAL PRODUCTS

Attendees use real GUM products as wireless controls of the virtual objects inside these games.

The interactive content recreates each step required for dental care: brushing teeth, removing canker sores and applying denture adhesive.

Implementations took place at several booths of GUM Sunstar Americas Inc at pharmaceutical exhibitions.

Infrared Motion Tracking performed through NaturalPoint Track IR cameras.

Physical Spaces

Implemented from 2008, 2009 and 2010 at ExpoFarma pharmaceutical exhibitions

Gaming

Perform real movements with the product and earn points by following the instructions onscreen.

Motion Tracking Interface

The tip of the dental care products uses a reflective material where bounces back the IR light emmited by an IR tracking device mounted onto the screen.