DISCOVERY :: RIVER MONSTERS
Discovery brought Jeremy Wade to Chile and we created an augmented reality app to let shopping mall booth visitors meet some virtual River Monsters.
The camera is pointing towards the booth´s floor that has printed the bottom of the river. Over that live video feed, our app superimposes augmented 3D fishes and river water.
Interaction: meet the river species by drawing a path onto the touchscreen that will be followed by the 3D fishes.
Spoiler alert: Be careful with the mant ray´s surprise!
Agency: Fun Marketing Argentina + VTR
Fishes and water are superimposed over the tablet´s live video
BTL @ shopping mall + meet & greet
Draw a path for the fishes to follow with artificial intelligence
4 tablet stations with their camera pointing towards the floor