DISCOVERY :: RIVER MONSTERS

FISH FINDER AUGMENTED REALITY EXPERIENCE

Discovery brought Jeremy Wade to Chile and we created an augmented reality app to let shopping mall booth visitors meet some virtual River Monsters.

The camera is pointing towards the booth´s floor that has printed the bottom of the river. Over that live video feed, our app superimposes augmented 3D fishes and river water.

Interaction: meet the river species by drawing a path onto the touchscreen that will be followed by the 3D fishes.

Spoiler alert: Be careful with the mant ray´s surprise!

Agency: Fun Marketing Argentina + VTR

Augmented Reality

Fishes and water are superimposed over the tablet´s live video

Physical Spaces

BTL @ shopping mall + meet & greet

Experiential

Draw a path for the fishes to follow with artificial intelligence

Mobile App

4 tablet stations with their camera pointing towards the floor