BRAHMA :: OUTDOOR GIANT HOLOGRAM

10M HIGH HOLOGRAPHIC PROJECTION @ HILL

AmBev Peru launched Brahma Beats, new product shown through this 10 meters high holographic projection floating on top of a hill located at Boulevard Asia Sur in Lima.

The drivers could see animations of a girl dancing with the giant Brahma Beats bottle at a distance of 200m.

Structural engineers designed an extremely resistant structure because of the strong 60km/h winds at the hill.

Physical Spaces

Brahma beer brand had a bar located on top of a hill in Lima, Peru

Holographic & Special Displays

The vertical structure held 5 glasses with transparent film that were rear projected by 4 tandem projectors.

Large Format Screens

At the moment it was the biggest hologram ever made.

Experiential

Everyone talked about this huge implementation in the middle of nowhere.

Video Production

The shooting of the model took place in a studio using the camera in vertical mode in order not to loose quality.