BIMBO :: MESSI TOAST LAUNCHER

RETAIL ACTIVATION WITH IPAD GAME

Bimbo bread brand used our slingshot launch game featuring Lionel Messi. This national promotion was cost-effective and allowed to reach the target audience at supermarkets, POS, retail and stores.

Physical Spaces

The brand activation took place at several supermarkets simultaneously.

Gaming

Players have to aim, drag the slingshot and shoot so the toast lands on the moving plate.

Portable Brand Activations

Brand ambassadors held iPads with the app at supermarket aisles.

Mobile App

The app was implemented through Testflight at several iPad 2