AVON :: VIRTUAL LIPSTICK ACTIVATION

ADVERGAME CONTROLLED BY REAL PRODUCT

Two simultaneous promotions took place at Peru. A fixed interactive installation at shopping malls at Lima and a portable tablet for the rest of the cities.

The real Avon Ultra Color Rich Extra Plump lipstick was transformed into the wireless control of a game that has as goal to paint lips of women.

Realtime motion tracking was performed by high-speed NaturalPoint Track IR camera.

Physical Spaces

Fixed installation outside shopping malls in Lima, Perú

Portable Brand Activations

Portable tablet activation on several cities of Peru

Gaming

Grab the real lipstick and paint virtual lips on the screen.

Motion Tracking Interface

The tip of the lipstick uses a reflective material where bounces back the IR light emmited by an IR tracking device mounted on top of the screen.